In light of studies showing the negative impact of employee disengagement, a growing number of executives and HR professionals are prioritizing engagement. In fact, this issue so preoccupies the business community that the Canadian Conference Board has made it the central topic of the Toronto HR Summit in September entitled Engagement Strategies for Uncertain Times.
As we address the daunting how-to questions and acknowledge the imperative of increasing engagement, some misunderstandings often linger about what it consists of exactly. The U.S. Conference Board defines it as: “a heightened emotional and intellectual connection that employees have for their job, organization, manager or co-workers.” This heightened connection is essentially what causes employees to exert additional discretionary effort at work. In short, they do more; hence the company achieves more results.
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